Advertising Manager

*Senior Advertising Manager*

*BrightWave Communications, New York, NY*

June 2022 – Present

- Led a team of 8 digital marketing specialists in developing integrated campaigns for tech and retail clients, increasing brand engagement by 35% year-over-year.

- Implemented programmatic ad strategies utilizing real-time bidding platforms, resulting in a 20% reduction in ad spend waste.

- Collaborated with data analysts to refine audience targeting, boosting conversion rates by 25%.

- Managed multi-million dollar ad budgets, ensuring optimal distribution across digital, social, and OTT channels.

- Pioneered the adoption of AI-driven creative testing tools, reducing creative iteration time by 30%.

*Advertising Manager*

*NextGen Media Solutions, Chicago, IL*

August 2018 – May 2022

- Developed comprehensive media plans for national brands, achieving a 15% increase in campaign reach within the first quarter.

- Orchestrated multimedia campaigns across TV, digital, and social platforms, leading to a 40% lift in brand recall.

- Led vendor negotiations to secure premium ad placements, resulting in a 12% cost savings.

- Smoothed campaign workflows using Agile methodologies, fostering quicker turnarounds and better team coordination.

- Introduced data visualization dashboards to track campaign performance metrics, enabling real-time optimizations.

*Marketing Coordinator*

*CreativeEdge Advertising, Los Angeles, CA*

June 2015 – July 2018

- Assisted in conceptualizing and executing social media strategies that grew client followers by an average of 50% annually.

- Managed event activations and influencer partnerships, increasing client exposure in key markets.

- Supported analytics reporting and presented insights to senior management, guiding future campaign planning.

**Bachelor of Arts in Marketing Communications**

University of California, Los Angeles (UCLA)

2011 – 2015

- **Google Ads Certification (Search, Display, Video)**, 2023

- **HubSpot Content Marketing Certified**, 2022

- **Certified Digital Marketing Professional (CDMP)**, Digital Marketing Institute, 2021

- **Advertising Platforms:** Google Ads, Meta Ads Manager, Amazon DSP, The Trade Desk

- **Analytics & Data Tools:** Google Analytics, Tableau, Power BI, Adjust

- **Creative & Design:** Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro)

- **Campaign Management:** Asana, Trello, Jira, Monday.com

- **Automation & AI Tools:** Albert, Adobe Sensei, Phrasee

- **English:** Native

- **Spanish:** Professional Working Proficiency