Affiliate Manager

**Hard Skills**

- Partner Program Development & Management

- Performance Analytics & KPI Optimization

- Affiliate Networks & Platform Management (Impact, CJ, ShareASale)

- Data-Driven Campaign Strategy & ROI Analysis

- Contract Negotiation & Compliance

- Martech Tools & Automation (Zapier, HubSpot, PartnerCast)

- Programmatic Advertising & Ad Tech Integration

**Soft Skills**

- Strategic Negotiation & Relationship Management

- Communication & Stakeholder Engagement

- Problem-Solving & Critical Thinking

- Adaptability in Fast-Paced Environments

- Cross-Functional Collaboration

- Creativity in Campaign Design

*Senior Affiliate Manager | TechInnovate Solutions, New York, NY*

June 2022 – Present

- Led the expansion of the affiliate program, onboarding 200+ new partners, resulting in a 35% annual revenue increase.

- Developed and executed tailored marketing strategies with top-tier affiliates, boosting conversion rates by 20%.

- Implemented an AI-driven attribution model reducing attribution errors by 40% and enabling better commission structuring.

- Negotiated and managed contractual agreements, ensuring compliance and maintaining a high retention rate of 85%.

- Collaborated with the data science team to analyze performance metrics and optimize campaigns in real-time.

*Affiliate Marketing Specialist | MarketEdge Digital, Boston, MA*

March 2018 – May 2022

- Spearheaded a scalable affiliate onboarding process, automating workflows via Zapier that increased onboarding efficiency by 30%.

- Managed multi-channel campaigns across affiliate networks, achieving a 25% lift in affiliate-driven sales year-over-year.

- Built strategic relationships with niche publishers, resulting in exclusive content and increased engagement.

- Conducted regular performance reviews, actionable insights, and A/B testing to refine campaign tactics.

- Developed detailed KPI dashboards utilizing Tableau, providing executive leadership with clear performance insights.

*Affiliate Coordinator | BrightConnect Media, San Francisco, CA*

January 2016 – February 2018

- Supported the management of daily affiliate activities, including tracking, payments, and compliance checks.

- Facilitated communication between affiliates and internal teams, ensuring timely campaign execution.

- Monitored performance metrics and produced weekly reports to inform partnership strategies and optimize spend.

**Bachelor of Science in Marketing**

University of California, Berkeley

Graduated: 2015

- Google Digital Marketing & E-commerce Professional Certificate (2024)

- Certified Digital Marketing Professional (CDMP) – Digital Marketing Institute, 2023

- Impact Affiliate Management Certification (2022)

- **Global Affiliate Expansion Initiative**: Led a cross-cultural campaign targeting Asian and European markets, increasing global affiliate contributions by 50%.

- **AI-powered Attribution Framework**: Developed a pilot program integrating artificial intelligence tools for real-time attribution, which improved attribution accuracy and campaign agility.

- **Automated Payments System**: Collaborated with tech teams to build an automated invoice and payment system, reducing reconciliation errors by 25%.

- English (Native)

- Spanish (Professional Working Proficiency)