B2b Growth Marketer Resume Example
Professional ATS-optimized resume template for B2b Growth Marketer positions
Jane Doe
B2B Growth Marketer
Email: jane.doe@email.com | Phone: (555) 123-4567 | LinkedIn: linkedin.com/in/janedoe | Location: New York, NY
PROFESSIONAL SUMMARY
Innovative B2B Growth Marketer with over 8 years of experience driving revenue expansion through data-driven marketing strategies, account-based marketing (ABM), and digital channel optimization. Adept at leveraging emerging technologies such as AI-powered analytics and intent data to identify high-value prospects. Proven track record of building scalable campaigns that increase lead quality, shorten sales cycles, and foster long-term client relationships in fast-paced enterprise environments.
SKILLS
Hard Skills
- Account-Based Marketing (ABM)
- Digital Campaign Strategy & Optimization
- Marketing Automation (HubSpot, Marketo, Salesforce Pardot)
- AI & Machine Learning for Lead Scoring
- Intent Data & Predictive Analytics
- SEO & Content Marketing for B2B Audiences
- CRM Management & Data Analysis
- Webinar & Virtual Event Planning
- Growth Hacking & Funnel Optimization
Soft Skills
- Strategic Thinking & Planning
- Cross-functional Collaboration
- Data-Driven Decision Making
- Excellent Communication & Storytelling
- Adaptability to Market Trends
- Customer-Centric Approach
- Problem-Solving & Innovation
WORK EXPERIENCE
*Senior B2B Growth Marketing Manager*
*TechSolutions Inc., New York, NY*
June 2022 – Present
- Led the development and execution of targeted ABM campaigns utilizing AI-driven intent data, resulting in a 35% increase in high-quality leads within the tech/software sector.
- Collaborated with Sales teams to refine lead scoring models, reducing lead follow-up time by 20%.
- Implemented a marketing automation overhaul, decreasing manual outreach efforts by 50% and improving email engagement rates by 22%.
- Managed a team of 4 marketing professionals focusing on digital demand generation and customer retention.
*B2B Demand Generation Specialist*
*Innovatech Marketing, San Francisco, CA*
May 2018 – May 2022
- Developed integrated multi-channel campaigns incorporating LinkedIn ads, personalized content, and webinars, increasing pipeline velocity by 40%.
- Used predictive analytics to identify target accounts, significantly improving account engagement rates.
- Pioneered a content strategy centered on thought leadership, which grew inbound leads by 28%.
- Coordinated with product teams to produce tailored messaging that resonated with tier-1 enterprise clients.
*Marketing Associate*
*Global B2B Solutions, Boston, MA*
August 2015 – April 2018
- Supported campaign execution across email, social media, and paid channels, contributing to a 15% growth in lead generation.
- Conducted market research to identify competitive positioning and customer pain points, informing new campaign themes.
- Managed CRM updates and lead qualification processes to streamline sales pipelines.
EDUCATION
**Bachelor of Science in Marketing**
University of California, Berkeley, CA
Graduated: 2015
CERTIFICATIONS
- HubSpot Inbound Marketing Certification – 2023
- Certified Digital Marketing Professional (DMI) – 2024
- Advanced ABM Certification – 2024
PROJECTS
- **AI-Driven Lead Segmentation System:** Spearheaded a project that integrated machine learning models into the CRM system to categorize prospects more efficiently, increasing conversion rates by 18%.
- **Virtual Event Series:** Organized a quarterly virtual summit connecting C-suite decision-makers with industry thought leaders, doubling attendee engagement year-over-year and generating $500K in pipeline revenue.
LANGUAGES
- English (Native)
- Spanish (Professional Working Proficiency)
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