Brand Manager

*Senior Brand Manager*

*Innovate Productions, New York, NY*

June 2022 – Present

- Led rebranding of flagship product, increasing market share by 15% within the first year through targeted campaigns and fresh visual storytelling.

- Developed a sustainable branding initiative that incorporated eco-friendly packaging and social responsibility campaigns, boosting brand trust scores by 20%.

- Managed a cross-functional team of 10+ marketing specialists, creative agencies, and analytics experts to execute integrated campaigns across social media, PR, and in-store activations.

- Utilized AI-driven consumer insights tools to refine messaging, leading to a 25% increase in engagement on digital platforms.

*Brand Manager*

*BrightWave Cosmetics, San Francisco, CA*

March 2018 – May 2022

- Orchestrated product launches for 20+ skincare lines, tailoring messaging for diverse demographic segments and executing influencer collaborations that raised brand visibility.

- Implemented data-centric strategies for social media growth, resulting in a 40% increase in followers and a 30% boost in online sales.

- Spearheaded customer loyalty programs and personalized marketing tactics that improved retention rates by 12%.

- Conducted competitive analysis and market research to position the brand ahead of emerging beauty trends, such as clean beauty and inclusivity.

*Marketing Associate / Assistant Brand Manager*

*Urban Lifestyle Co., Chicago, IL*

July 2015 – February 2018

- Supported senior team in executing branding campaigns focused on urban youth markets, including experiential events and grassroots marketing.

- Managed content calendar, social media channels, and influencer partnerships, leading to a 25% ROI increase on social ad spend.

- Coordinated product packaging redesigns aligned with eco-conscious trends, enhancing brand appeal among eco-aware consumers.

**Bachelor of Science in Marketing**

University of California, Los Angeles (UCLA)

Graduated: 2015

- Certified Brand Strategist (CBS) – BrandX Institute, 2023

- Google Analytics Certified – 2023

- Sustainable Brand Management Certification – EcoBrand Academy, 2024

- Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)

- HubSpot & Salesforce CRM

- Google Analytics & Data Studio

- Hootsuite & Sprout Social

- Tableau & Power BI

- AI-driven analytics platforms (e.g., SparkToro, Crayon)

- English (Native)

- Spanish (Fluent)

*References available upon request.*