Brand Specialist
Professional ATS-optimized resume template for Brand Specialist positions
Professional Title
Email: jane.doe@email.com | Phone: (123) 456-7890 | LinkedIn: linkedin.com/in/janedoe | Location: New York, NY
PROFESSIONAL SUMMARY
Strategic and innovative Brand Specialist with over 8 years of experience cultivating compelling brand identities across consumer goods and digital platforms. Adept at leveraging market insights to develop impactful campaigns, enhance brand visibility, and drive consumer engagement. Proven track record of managing cross-functional teams and deploying data-driven marketing strategies that elevate brand equity in a competitive landscape. Passionate about integrating emerging technologies like AI and AR to foster immersive brand experiences.
EDUCATION
**Bachelor of Arts in Marketing & Communication**
University of Texas at Austin | Graduated May 2016
CERTIFICATIONS
- Certified Brand Strategist (CBS) – Brand Establishment Institute, 2024
- Adobe Certified Expert (ACE) in Photoshop & Illustrator, 2023
- Google Analytics Certified, 2024
PROJECTS
- **Augmented Reality Campaign for EcoSmart**: Developed a branded AR app that allowed users to visualize product sustainability impacts, increasing user engagement by 50% and garnering industry recognition at the 2024 Digital Marketing Awards.
- **Global Brand Refresh for TechX**: Led a multi-market rebranding effort across North America, Europe, and APAC, harmonizing visual identity and messaging, resulting in improved global brand recognition metrics.
TOOLS & TECHNOLOGIES
- Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro)
- HubSpot & Marketo (Marketing Automation)
- Google Analytics & Data Studio
- Sprout Social & Hootsuite
- AI marketing platforms (Adbrain, Phrasee)
- Augmented Reality tools (Spark AR, ZapWorks)
LANGUAGES
- English (Native)
- Spanish (Professional Working Proficiency)
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