Campaign Manager

Hard Skills

- Digital and Social Media Campaigns

- Data Analytics & Insights (Google Analytics, Tableau)

- Multi-channel Marketing Strategy

- Content Creation & Visual Storytelling

- Budget Management & Optimization

- CRM & Email Marketing Platforms (HubSpot, Mailchimp)

- AI-powered Ad Targeting & Automation

- A/B Testing & Conversion Optimization

Soft Skills

- Strategic Planning & Critical Thinking

- Stakeholder Communication & Collaboration

- Leadership & Team Management

- Adaptability to Emerging Technologies

- Crisis Management & Problem Solving

- Cultural Competency & Community Engagement

*Senior Campaign Strategist*

*XYZ Democratic Campaign, New York, NY*

June 2022 – Present

- Led a multi-million-dollar statewide campaign increasing voter turnout by 15% through targeted social media advertising, digital outreach, and grassroots mobilization.

- Developed data-driven voter segmentation models utilizing AI-powered analytics, resulting in personalized messaging strategies that boosted engagement by 25%.

- Managed a team of 12 marketing, digital, and communications specialists, coordinating efforts across digital ads, content production, and field outreach.

- Implemented real-time analytics dashboards, enabling rapid optimization that improved cost-per-acquisition metrics by 20%.

*Campaign Manager*

*Green Future Initiative, Chicago, IL*

March 2018 – May 2022

- Executed a nationwide environmental awareness campaign that achieved a 200% increase in social media followers and a 60% rise in online petition signatures.

- Crafted integrated content calendars aligned with breaking news and trending topics to maximize reach and relevance across platforms such as Instagram, TikTok, and Twitter.

- Collaborated with cross-sector partners including local NGOs, influencers, and media outlets to amplify outreach.

- Utilized AI tools for sentiment analysis, identifying emerging issues and shaping rapid response strategies which increased overall campaign effectiveness.

*Digital Outreach Coordinator*

*Progressive Action Network, Boston, MA*

June 2015 – February 2018

- Managed grassroots email campaigns, expanding subscriber base by 50% with targeted messaging and segmentation strategies.

- Orchestrated live campaign events and digital town halls, boosting volunteer registrations by 35%.

- Analyzed campaign performance data to refine messaging, delivering monthly reports to leadership for strategic adjustments.

**Bachelor of Arts in Political Communication**

University of California, Los Angeles (UCLA)

Graduated: 2015

- **Certified Digital Campaign Strategist** – Digital Strategy Institute, 2024

- **Google Analytics Certified** – Google, 2023

- **AI and Machine Learning for Marketers** – Coursera, 2024

- **Voter Outreach Optimization (2023):** Spearheaded the development of an AI-powered chatbot combined with geolocation tagging to facilitate voter education, increasing precinct-level engagement by 40%.

- **EcoClimate Online Petition Drive (2021):** Conceptualized and drove a digital petition campaign that garnered over 250,000 signatures, influencing policy discussions at city council levels.

- English (Native)

- Spanish (Professional Working Proficiency)