Commercial Director

*Senior Commercial Director | TechPlus Solutions, New York, NY*

Jan 2022 – Present

- Spearheaded company’s entry into APAC markets, achieving a 35% increase in regional revenue within 18 months.

- Developed integrated sales and marketing strategies that boosted client acquisition by 28% YoY.

- Led a team of 40 sales, marketing, and customer success professionals, fostering a collaborative, data-powered culture.

- Negotiated multi-million-dollar contracts with Fortune 500 clients, securing long-term partnerships and upselling opportunities.

*Commercial Director | FreshWave Foods, Chicago, IL*

Aug 2016 – Dec 2021

- Orchestrated nationwide expansion, growing annual revenue from $45M to over $90M in five years.

- Implemented CRM and analytics tools that improved sales team efficiency and customer lifetime value by 20%.

- Managed a P&L exceeding $150M, overseeing innovation-driven product launches aligned with consumer insights.

- Cultivated relationships with key retailers, negotiatess aisles in 60+ outlets, and increased shelf space by 50%.

*Business Development Manager | GreenLeaf Retail, Los Angeles, CA*

Jun 2012 – Jul 2016

- Drove 15% annual growth through new channel development and strategic partnerships.

- Designed and executed promotional campaigns that increased market penetration across West Coast regions.

- Fueled a customer-centric approach, leveraging market analytics for tailored product offerings and promotional initiatives.

**Bachelor of Business Administration**

University of Michigan, Ann Arbor, MI

Graduated: 2012

- Certified Strategic Planner (CSP), 2023

- Digital Marketing & Analytics Certification, HubSpot Academy, 2024

- Negotiation Mastery, Harvard Business School Online, 2022

- Salesforce CRM, SAP ERP, HubSpot, Tableau, Power BI

- MS Office Suite, Slack, Asana, Trello

- English (Native)

- Spanish (Professional Working Proficiency)