Content Manager

Hard Skills

- Content Strategy & Editorial Planning

- SEO Optimization & Keyword Research

- Content Management Systems (WordPress, Contentful)

- Data Analytics & Performance Tracking (Google Analytics, Tableau)

- Copywriting & Content Writing

- Multimedia Content Creation (Video, Infographics)

- Content Automation & Workflow Tools (HubSpot, Airtable)

- A/B Testing & Conversion Rate Optimization

Soft Skills

- Creative Problem Solving

- Cross-Functional Collaboration

- Strong Communication & Presentation Skills

- Time Management & Multitasking

- Adaptability to Industry Trends

- Leadership & Mentoring

*Senior Content Marketing Manager*

**InnovateTech Solutions** — New York, NY

June 2022 – Present

- Lead a team of 8 content creators and editors in developing comprehensive content strategies across website, blog, email campaigns, and social media channels.

- Increased organic website traffic by 45% within the first year through robust SEO and content optimization initiatives.

- Developed and launched a personalized content calendar targeting key customer segments, improving user engagement metrics by 30%.

- Collaborated with product teams to create technical how-to guides, increasing product adoption by 20%.

- Implemented performance dashboards using Tableau, resulting in strategic decisions that increased lead conversions by 25%.

*Content Manager*

**BrightWave Media** — San Francisco, CA

March 2018 – May 2022

- Managed end-to-end content lifecycle for client accounts, ensuring brand consistency and adherence to SEO standards.

- Spearheaded a website content overhaul, reducing bounce rates by 15% and increasing average session duration by 20%.

- Coordinated with design and development teams to produce integrated multimedia campaigns aligned with brand narratives.

- Trained and mentored junior content writers, elevating overall content quality and output velocity.

- Designed and implemented an editorial workflow system using Airtable, streamlining content approvals and publishing schedules.

*Content Coordinator*

**TechTrend Media** — Austin, TX

August 2015 – February 2018

- Developed blog posts, social media content, and newsletters focusing on emerging tech trends.

- Conducted keyword research to boost organic search rankings, securing top-3 rankings for 10+ target keywords.

- Assisted in the production of video content and infographics, enhancing multimedia engagement.

- Monitored content performance metrics and provided monthly insights to senior leadership.

**Bachelor of Arts in Communications**

University of Texas at Austin — 2011–2015

- HubSpot Content Marketing Certification — 2021

- Google Analytics Certified — 2022

- Agile Content Strategy Certification (Content Marketing Institute) — 2023

- **Global Content Personalization Initiative** — Implemented AI-driven content segmentation at InnovateTech, leading to a 35% rise in user engagement across personalised web experiences.

- **Sustainable Content Framework** — Developed a sustainable content creation and dissemination workflow at BrightWave Media, reducing operational costs by 15% and improving content efficiency.

- **SEO Revamp for TechTrend** — Led a comprehensive SEO overhaul, increasing visibility for targeted keywords and driving a 50% uplift in inbound leads over 12 months.

- English (Native)

- Spanish (Professional Proficiency)