Digital Strategist

Hard Skills:

- Digital Campaign Management

- Data Analytics & Performance Metrics

- Marketing Automation Platforms (HubSpot, Marketo)

- SEO & SEM Optimization

- Content Marketing & Editorial Strategy

- Customer Journey Mapping

- A/B Testing & Conversion Rate Optimization

- Social Media Advertising (Meta Ads, LinkedIn Ads)

- Emerging Tech (AI Personalization, Chatbots)

- CRM & Data Management (Salesforce, Google Analytics 4)

Soft Skills:

- Strategic Thinking & Problem Solving

- Cross-Functional Collaboration

- Agile & Scrum Methodologies

- Creative Ideation & Storytelling

- Communication & Stakeholder Engagement

- Adaptability in Fast-Paced Environments

- Data-Driven Decision Making

*Senior Digital Marketing Strategist*

**InnovateX Digital Agency** — New York, NY

June 2021 – Present

- Led end-to-end development of multi-channel campaigns with a focus on B2B technology clients, increasing lead generation by 35% year-over-year.

- Implemented AI-driven personalization tools that improved website engagement metrics by 22% and contributed to a 15% lift in conversion rates.

- Developed a proprietary content distribution framework that increased organic reach on LinkedIn and Twitter by 40% within six months.

- Managed cross-disciplinary teams to design and optimize marketing funnels, utilizing analytics dashboards to refine targeting and messaging.

*Digital Strategy Manager*

**CreativeWave Consulting** — San Francisco, CA

April 2017 – May 2021

- Crafted integrated digital strategies for Fortune 500 clients, aligning branding with emerging trends like voice search and mobile-first design.

- Initiated data-driven audience segmentation campaigns, leading to a 25% increase in engagement across social platforms.

- Led workshops on new marketing technologies including chatbots and AI content curation, boosting team adoption and innovation.

- Oversaw the deployment of an enterprise-level marketing automation system, resulting in a 20% efficiency increase.

*Junior Digital Marketing Analyst*

**BrightVision Media** — Austin, TX

January 2015 – March 2017

- Monitored and reported on campaign KPIs, providing actionable insights that drove a 10% improvement in ad performance.

- Supported SEO optimization efforts for client websites, achieving top 3 SERP placements for targeted keywords.

- Contributed to content planning and social media scheduling, increasing audience engagement metrics by 15%.

**Bachelor of Science in Marketing & Digital Media**

University of California, Berkeley, CA

*2010 – 2014*

- Google Analytics Certified Professional (2021)

- HubSpot Content Marketing Certification (2022)

- Certified Digital Marketing Professional (CDMP) – Digital Marketing Institute (2023)

- Certified Scrum Product Owner (CSPO) (2024)

Hyper-Personalized Campaign for Tech Startup

- Led a project utilizing AI-targeted email marketing and behavioral analytics, resulting in a 50% increase in customer retention over six months.

Brand Revival through Omnichannel Strategy

- Developed and executed a comprehensive strategy integrating social media, email, and PPC ads for a declining luxury brand, achieving a 30% sales uplift within one year.

Interactive Content Platform

- Collaborated with developers to create an interactive chatbot experience that increased engagement time by 45%, integrating AI-powered FAQs and lead capture forms.

- English (Native)

- Spanish (Fluent)

*References available upon request.*