Director of Digital Marketing

*Digital Marketing Operations Lead*

**InnovateX Solutions**, New York, NY | Jan 2023 – Present

- Spearheaded the deployment of an AI-driven customer segmentation platform, increasing targeted campaign performance by 35%.

- Managed a $5M annual marketing budget, optimizing spend across multi-channel platforms including paid social, display, and programmatic advertising, resulting in a 20% uplift in revenue.

- Led a team of 15 marketing specialists, fostering a culture of agility and continuous learning, which contributed to a 25% improvement in campaign turnaround times.

- Developed a comprehensive analytics dashboard integrating Google Analytics 4, Adobe Analytics, and custom ML models, enabling real-time KPI monitoring and strategic pivots.

*Senior Digital Marketing Manager*

**BrightWave Media**, San Francisco, CA | Jun 2018 – Dec 2022

- Designed and executed omnichannel campaigns incorporating AI-powered personalization, increasing customer engagement rates by 40%.

- Implemented automation workflows via HubSpot and Marketo, reducing manual effort by 50% and accelerating lead nurturing processes.

- Initiated a content marketing strategy centered on thought leadership, resulting in a 60% growth in organic traffic and improved brand authority.

- Led cross-department initiatives for data privacy compliance (GDPR and CCPA), ensuring all marketing activities adhered to evolving regulations.

Digital Marketing Strategist

**NextGen Digital**, Los Angeles, CA | Aug 2015 – May 2018

- Developed SEO and SEM strategies that improved search engine rankings, generating a 150% increase in organic traffic within the first year.

- Managed multiple product launches, planning integrated digital campaigns that increased customer acquisition by 22%.

- Introduced a social listening tool integrating sentiment analysis to guide real-time content adjustments for trending topics.

**Bachelor of Science in Marketing**

University of California, Los Angeles (UCLA) | 2011 – 2015

- Google Analytics Certified (2020 – Present)

- HubSpot Content Marketing Certification (2021)

- Certified Digital Marketing Professional (CDMP), Digital Marketing Institute (2024)

- AWS Certified Data Analytics – Specialty (2023)

**AI-Powered Customer Journey Optimization**

Led a project to integrate machine learning models with CRM data to create personalized customer pathways, resulting in a 15% lift in lifetime value and a 10% decrease in churn rate.

**Cross-Channel Attribution Model**

Developed a multi-channel attribution framework using Markov Chain analysis, providing more accurate ROI measurement for digital channels and informing strategic budget reallocation.

**Voice Search SEO Strategy**

Implemented an SEO strategy optimized for voice search using structured data and featured snippets, achieving top-three rankings for key voice queries in our industry segment.

- Google Analytics 4, Adobe Analytics, Tableau, Power BI

- HubSpot, Marketo, Salesforce CRM

- SEMrush, Ahrefs, Moz

- Google Ads, LinkedIn Ads, Meta Business Suite

- Python, SQL, R for data analysis

- AI/ML platforms (TensorFlow, DataRobot)

- English (Native)

- Spanish (Fluent)