E Commerce Content Marketer

**Hard Skills:**

- E-commerce Content Strategy

- SEO & SEM Optimization

- Product Copywriting & Descriptions

- User-Generated Content & Reviews

- Data Analytics & Customer Insights

- A/B Testing & Conversion Rate Optimization (CRO)

- Multimedia Content Creation (Video, GIFs, Interactive Media)

- CMS Platforms (Shopify, Magento, Contentful)

- AI-powered Content Tools (ChatGPT, Jasper.ai)

**Soft Skills:**

- Strategic Planning & Execution

- Creative Storytelling

- Collaboration & Cross-functional Communication

- Market Trend Analysis

- Customer-Centric Approach

- Agile Project Management

*Senior E-commerce Content Strategist*

ABC Fashion Retailers, New York, NY | June 2022 – Present

- Led the overhaul of product content across the website, resulting in a 30% increase in organic traffic and a 15% boost in conversion rates within the first quarter.

- Designed multimedia-rich shopping guides and FAQs, reducing customer inquiries by 20%.

- Integrated AI-driven personalization tools which tailored product recommendations, increasing average order value by 12%.

- Developed seasonal content campaigns synchronized with influencer collaborations, achieving a 25% lift in engagement metrics.

*E-commerce Content Manager*

SmartHome Electronics, San Francisco, CA | August 2019 – May 2022

- Managed a team of writers and multimedia specialists to produce engaging product descriptions, how-to videos, and customer testimonials.

- Implemented SEO strategies that improved the organic search ranking for key products from page 3 to page 1 within six months.

- Introduced customer review prompts and UGC initiatives, increasing review volume by 40%.

- Collaborated with UX designers to optimize content layout and CTA placements, resulting in a 10% uplift in checkout funnel completions.

*Content Executive*

Fashionify Inc., Los Angeles, CA | July 2017 – July 2019

- Created SEO-optimized product content for over 300 SKUs, aligned with brand voice and market trends.

- Monitored performance analytics to refine content strategy, increasing click-through rates by 18%.

- Coordinated with social media teams to develop synchronized content for product launches, boosting site traffic during campaigns.

**Bachelor of Arts in Marketing & Communications**

University of California, Los Angeles (UCLA) | Graduated 2017

- Google Analytics Certified (2023)

- HubSpot Content Marketing Certification (2024)

- Advanced SEO Certification (SEMRush Academy, 2024)

- Artificial Intelligence in Digital Marketing (Meta, 2025)

"Eco-Sustainability Campaign for GreenGear"

- Developed a content strategy emphasizing eco-friendly product features, including interactive guides and user stories.

- Achieved a 40% increase in engagement for sustainable product categories over a three-month period.

"Live Shopping Series with Influencers"

- Orchestrated a series of live-stream shopping events featuring influencers, combining real-time product demos with exclusive discounts.

- Generated a 25% lift in sales during the campaign period and expanded social media followers by 15K within a month.

- English (Native)

- Spanish (Conversational)