Ecommerce Manager

Hard Skills

- E-commerce Platform Management (Shopify, Magento, Salesforce Commerce Cloud)

- Data-Driven Decision Making (Google Analytics, Hotjar, Power BI)

- Conversion Rate Optimization (CRO), A/B Testing

- Digital Marketing (SEO, SEM, Email Campaigns, Social Media Ads)

- Supply Chain & Inventory Optimization

- Payment & Checkout Optimization

- API Integrations & Automation (Zapier, custom APIs)

Soft Skills

- Strategic Planning & Execution

- Cross-Functional Collaboration

- Customer-Centric Approach

- Analytical & Critical Thinking

- Agile Methodologies

- Change Management

*Senior Ecommerce Manager | TechGenius Electronics | San Francisco, CA*

June 2021 – Present

- Led a team of 10 in redesigning the online storefront, resulting in a 35% increase in conversion rates within the first year.

- Implemented AI-driven personalized product recommendations that increased average order value by 20%.

- Coordinated with marketing to launch omnichannel campaigns, boosting repeat customer rate by 25%.

- Managed annual online sales exceeding $120M, driving revenue growth through data-driven inventory allocation and dynamic pricing strategies.

- Optimized mobile checkout flow, decreasing cart abandonment rate by 15%.

*Ecommerce Marketing & Operations Manager | UrbanFashion Co. | Los Angeles, CA*

March 2017 – May 2021

- Developed and executed SEO and SEM strategies that increased organic traffic by 50% year-over-year.

- Integrated Shopify Plus with ERP systems, reducing order processing time by 30%.

- Managed product launches and promotional campaigns, leading to a 40% increase in monthly online sales.

- Analyzed customer behavior using Hotjar and Google Analytics to refine user journeys, improving engagement metrics.

- Spearheaded social commerce initiatives on Instagram and TikTok, generating a 10% lift in social conversions.

*Ecommerce Specialist | BrightHome Living | San Diego, CA*

January 2015 – February 2017

- Supported daily operations across multiple platforms including Magento and Amazon Seller Central.

- Implemented automated email marketing flows that increased customer retention by 15%.

- Conducted A/B testing on product pages, resulting in a 12% lift in click-through rates.

- Trained staff on platform best practices and customer service excellence.

**Bachelor of Science in Business Administration**

University of California, Berkeley | 2010 – 2014

- Google Analytics Certified | 2022

- Shopify Partner Academy | 2023

- Certified E-commerce Professional (CEP) | 2024

Dynamic Pricing and Inventory Optimization System

Led a cross-functional team to develop a machine learning module that dynamically adjusted product prices based on demand trends, inventory levels, and competitor pricing, increasing profit margins by 12%.

Mobile-first Checkout Enhancement

Redesigned the checkout process for mobile users, incorporating biometric verification and autofill features, resulting in a 20% uplift in mobile conversion rates within three months.

- Shopify, Magento, Salesforce Commerce Cloud

- Google Analytics, Hotjar, Power BI

- Zapier, API integrations, Python (for data analysis)

- SEMrush, Ahrefs, Mailchimp, Klaviyo

- English (Native)

- Spanish (Fluent)