Edtech Marketing Manager Resume Example
Professional ATS-optimized resume template for Edtech Marketing Manager positions
Jane Doe
Hard Skills:
Email: example@email.com | Phone: (123) 456-7890
PROFESSIONAL SUMMARY
Dynamic and innovative EdTech Marketing Manager with over 8 years of experience driving growth in educational technology startups and established institutions. Adept at developing data-driven marketing strategies, leveraging emerging AI tools, and fostering meaningful engagement with diverse learning communities. Proven track record of scaling user acquisition, improving brand visibility, and executing multi-channel campaigns across digital platforms. Passionate about transforming education through technology and ensuring impactful communication tailored to modern learners' needs.
WORK EXPERIENCE
*EdTech Innovators Inc. — San Francisco, CA*
Senior Marketing Manager
January 2022 – Present
- Led a team of 6 to develop integrated marketing strategies that increased SaaS user onboarding by 35% over 12 months through targeted digital campaigns and content customization.
- Managed a $1.2M annual marketing budget, optimizing channels such as LinkedIn, Google Ads, and programmatic advertising with a focus on high-ROI channels.
- Implemented AI-based personalization tools that enhanced email engagement rates by 25% and improved educational content recommendations.
- Collaborated with product and data teams to develop customer segmentation models, resulting in more tailored messaging and improved churn rates by 15%.
*BrightLearn Technologies — New York, NY*
Marketing Manager
June 2018 – December 2021
- Orchestrated multi-channel campaigns for a new virtual classroom platform, achieving a 50% increase in free trial conversions within the first six months.
- Developed and executed a content marketing strategy incorporating webinars, case studies, and interactive demos, which boosted inbound leads by 40%.
- Coordinated with UX designers to refine onboarding flows, reducing drop-offs by 20% and enhancing user satisfaction metrics.
- Led outreach efforts with educational institutions, securing partnerships that expanded product adoption in 15+ colleges and training centers.
*EduTech Global — Boston, MA*
Digital Marketing Associate
August 2015 – May 2018
- Supported marketing initiatives for flagship e-learning course platform, improving SEO rankings and increasing organic traffic by 60%.
- Managed social media channels, growing followers by 150% and generating higher engagement through targeted campaigns and influencer collaborations.
- Utilized marketing automation to nurture leads, resulting in a 22% increase in lead-to-customer conversion rate.
EDUCATION
**Bachelor of Arts in Communication & Media Studies**
University of California, Berkeley
2011 – 2015
CERTIFICATIONS
- Google Analytics Certified (2022)
- HubSpot Content Marketing Certification (2021)
- Certified Digital Marketing Professional – Digital Marketing Institute (2020)
- AI in Marketing Certification – Coursera (2023)
PROJECTS
- **AI-Powered Learning Path Personalization:** Spearheaded the implementation of AI-driven content recommendations that increased user engagement time by 40% and learning outcomes.
- **Global EdTech Webinar Series:** Organized and led a series of webinars that attracted over 10,000 educators worldwide, positioning the company as a thought leader in digital education.
- **Gamification Module Integration:** Collaborated with product teams to introduce gamified elements into the platform, resulting in higher course completion rates and positive feedback from learners.
TOOLS & TECHNOLOGIES
- Marketing Automation: HubSpot, Salesforce Pardot
- Analytics & Data: Google Analytics, Tableau, Power BI
- Content Management: WordPress, HubSpot CMS
- Design & Creativity: Canva, Adobe Creative Cloud
- AI & Personalization: Drift Chatbots, OneSpot Content Engine
- Social Media Tools: Hootsuite, Buffer
LANGUAGES
- English (Native)
- Spanish (Fluent)
*References available upon request.*
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