Edtech Social Media Manager Resume Example
Professional ATS-optimized resume template for Edtech Social Media Manager positions
Jane Doe
Social Media & Content Strategist for EdTech | EdTech Social Media Manager
Email: janedoe@email.com | Phone: (123) 456-7890 | LinkedIn: linkedin.com/in/janedoe | Location: San Francisco, CA
PROFESSIONAL SUMMARY
Innovative and data-driven EdTech Social Media Manager with 6+ years of experience in conceptualizing and executing engaging social media campaigns that enhance brand visibility and foster learner engagement. Proven expertise in content creation, audience analytics, community management, and digital storytelling within the education technology sector. Adept at leveraging emerging platforms and AI-powered tools to personalize outreach and improve content relevance, contributing to increased platform adoption and learner success. Passionate about transforming educational experiences through compelling storytelling and strategic outreach.
SKILLS
Hard Skills
- Social Media Strategy & Campaigns
- Content Creation & Copywriting
- Social Listening & Analytics (Sprout Social, Brandwatch)
- SEO & Hashtag Optimization
- Video Editing & Animation (Adobe Premiere, Canva)
- Data-Driven Decision Making & A/B Testing
- EdTech Platform Familiarity (Canvas, Moodle, Kahoot)
- Webinars & Live Event Planning
Soft Skills
- Creative Storytelling
- Audience Engagement
- Cross-functional Collaboration
- Adaptability & Trend Forecasting
- Critical Thinking & Problem Solving
- Communication & Stakeholder Management
WORK EXPERIENCE
EdTech Inc. | San Francisco, CA
**Senior Social Media Manager** | June 2022 – Present
- Led a team to develop and execute a multi-channel social media strategy, increasing education content engagement rates by 45% within the first year.
- Launched targeted campaigns using TikTok, Instagram, and LinkedIn, resulting in a +60% growth in followers and a 25% increase in platform sign-ups.
- Partnered with product teams to create demo videos and live webinars, expanding user onboarding and product adoption among educators and students.
- Utilized AI-powered sentiment analysis tools to refine content themes and personalize communication, boosting community interaction.
EduTech Solutions | New York, NY
**Social Media Coordinator** | September 2018 – May 2022
- Managed daily social media activities for a SaaS educational platform serving 2M+ learners globally.
- Designed and implemented brand awareness campaigns, achieving a 35% increase in learner registrations.
- Developed a content calendar aligned with academic calendars and tech trends, integrating gamification and interactive content.
- Analyzed metrics to optimize posts, improving engagement metrics by 30% quarter-over-quarter.
LearnX Academy | Chicago, IL
**Content & Community Specialist** | August 2016 – August 2018
- Created compelling educational content including infographics, tutorials, and success stories, driving a 50% increase in organic followers.
- Facilitated online student communities, increasing active participation and peer-to-peer support.
- Managed influencer collaborations with educators and edtech thought leaders, expanding outreach and credibility.
EDUCATION
**Bachelor of Arts in Communications & Media Studies**
University of Illinois, Urbana-Champaign | 2012 – 2016
CERTIFICATIONS
- HubSpot Content Marketing Certification | 2021
- Google Analytics Certified | 2022
- Certification in EdTech Innovations | 2023 (MIT Open Learning)
- Social Media Marketing Certification | Hootsuite | 2024
PROJECTS
"Global Classroom Campaign"
Led a global awareness campaign integrating AR filters and personalized video messages for K–12 educators, resulting in a 30% uplift in international educators subscribing to the platform.
"EdTech Podcast Series"
Produced and hosted a monthly podcast featuring industry leaders, fostering community engagement and positioning the brand as a thought leader in education technology.
TOOLS & TECHNOLOGIES
- Social Media Platforms: TikTok, Instagram, LinkedIn, Twitter, Facebook, YouTube
- Content Creation & Editing: Adobe Photoshop, Adobe Premiere, Canva, Animaker
- Analytics & Management: Sprout Social, Buffer, Google Analytics, Brandwatch
- EdTech Platforms: Canvas, Moodle, Kahoot, Nearpod
- CRM & Email Marketing: HubSpot, Mailchimp
LANGUAGES
- English (Native)
- Spanish (Conversational)
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