Marketing Executive

*Senior Marketing Manager*

**Innovate Solutions Inc.** — New York, NY

June 2022 – Present

- Conceptualized and launched a comprehensive omnichannel campaign that increased lead generation by 35% within six months.

- Spearheaded the integration of AI-powered marketing automation tools, reducing campaign delivery time by 20% and improving personalization.

- Managed a team of 8 marketing professionals, fostering collaboration across content, analytics, and creative units.

- Analyzed consumer behavior data to refine targeting strategies, resulting in a 25% uplift in customer engagement metrics.

- Collaborated with product teams to develop value propositions that boosted product adoption by 15% year-over-year.

Digital Marketing Strategist

**PixelCraft Media** — Los Angeles, CA

March 2018 – May 2022

- Designed and executed SEO/SEM strategies that improved organic traffic by 50% and paid conversions by 30%, aligning with evolving search algorithms.

- Led a series of innovative social media campaigns across platforms including TikTok, Instagram, and LinkedIn, increasing followers by 40% and engagement by 60%.

- Developed content calendars and worked with creative teams to produce multimedia content, expanding brand awareness.

- Conducted A/B testing and analytics to optimize ad spend and campaign performance, enhancing ROI by 22%.

- Built partnerships with influencers and industry leaders to enhance brand credibility and outreach.

*Marketing Coordinator*

**BrightWave Technologies** — Chicago, IL

January 2015 – February 2018

- Supported the rollout of a new customer loyalty platform through email marketing, driving a 10% increase in repeat sales.

- Coordinated market research studies and presented insights that shaped product positioning strategies.

- Managed event marketing efforts, including trade shows and webinars, boosting brand exposure and lead capture.

- Maintained and analyzed marketing dashboards to track KPI trends and inform campaign adjustments.

**Bachelor of Business Administration in Marketing**

University of Illinois, Urbana-Champaign

Graduated: 2014

- Google Analytics Certified (2023)

- HubSpot Content Marketing Certification (2022)

- Certified Digital Marketing Professional – DigitalMarketer (2021)

**Revamp of Brand Identity for EcoWave**

Led a rebranding initiative for EcoWave, an eco-friendly startup, including logo redesign, website overhaul, and messaging strategy. The project resulted in a 50% increase in website traffic and a significant boost in investor interest.

**AI-Driven Customer Segmentation Initiative**

Implemented AI-powered segmentation model that personalized email campaigns, improving conversion rates by 20% and significantly enhancing customer lifetime value.

- English (Native)

- Spanish (Professional Proficiency)