Marketing Operations Manager

Hard Skills

- Marketing Automation (HubSpot, Marketo, Salesforce Pardot)

- Data Analytics & Visualization (Tableau, Power BI)

- CRM & Customer Data Management

- Campaign Planning & Execution

- A/B Testing & Conversion Rate Optimization

- Martech Stack Integration & Management

- SEO & Content Optimization

- Budgeting & ROI Analysis

Soft Skills

- Cross-Functional Collaboration

- Strategic Planning

- Agile & Scrum Methodologies

- Problem-Solving & Critical Thinking

- Stakeholder Communication

- Leadership & Team Development

*Marketing Operations Manager*

*TechNova Solutions, San Francisco, CA*

June 2022 – Present

- Led the overhaul of the marketing automation system, integrating HubSpot with Salesforce to streamline lead capture, scoring, and nurturing workflows, resulting in a 25% increase in qualified lead conversions.

- Developed KPI dashboards using Tableau that provided real-time insights into campaign performance, helping marketing and sales teams rapidly optimize efforts.

- Managed a $2M annual marketing technology budget, prioritizing SaaS investments that improved campaign scalability and team productivity.

- Coordinated with product teams to implement a GDPR-compliant user data management process, enhancing data quality and compliance posture.

*Senior Marketing Operations Specialist*

*BrightWave Digital, Los Angeles, CA*

August 2018 – May 2022

- Supported end-to-end campaign execution for Fortune 500 clients, employing Marketo automation to increase engagement rates by an average of 18%.

- Led training sessions on marketing automation best practices, increasing team adoption by 40% within the first year.

- Designed and tested multi-channel customer journeys, utilizing deep analytics to fine-tune messaging flows and improve click-through rates.

- Collaborated with IT to deploy a new analytics platform, enabling more granular tracking of user interactions across digital assets.

*Marketing Coordinator*

*Innovate Marketing Group, San Diego, CA*

June 2016 – July 2018

- Managed email marketing campaigns and content distribution, growing the subscriber list by 30% through targeted segmentation.

- Supported campaign performance reporting, utilizing Excel and Google Data Studio to identify growth opportunities.

- Assisted with vendor negotiations for marketing tools, achieving cost savings of 15% annually.

**Bachelor of Science in Marketing**

University of California, Los Angeles (UCLA)

Graduated: 2016

- **Certified Marketing Automation Professional** – Marketo (2021)

- **Google Analytics Certified** (2022)

- **Certified Scrum Product Owner (CSPO)** – Scrum Alliance (2023)

Customer Journey Optimization Initiative

- Spearheaded a project to map and automate the entire customer lifecycle from lead capture to renewal, leading to a 20% lift in customer retention and a 15% decrease in churn.

Martech Stack Consolidation

- Led a cross-departmental effort to reduce overlapping tools, consolidating to a single integrated platform, which increased operational efficiency by 18% and reduced annual SaaS costs by $150K.

- HubSpot, Marketo, Salesforce Pardot, Salesforce CRM

- Tableau, Power BI, Google Data Studio

- Slack, Jira, Asana

- SQL, Python (for data analysis), Google Tag Manager

- English (Native)

- Spanish (Fluent)