Media Content Marketer Resume Example
Professional ATS-optimized resume template for Media Content Marketer positions
Jane Doe
Media Content Marketer
Email: jane.doe@email.com | Phone: (123) 456-7890 | LinkedIn: linkedin.com/in/janedoe | Portfolio: janedoehealthmedia.com
PROFESSIONAL SUMMARY
Dynamic Media Content Marketer with over 6 years of experience crafting data-driven content strategies across digital platforms. Expertise in leveraging multimedia storytelling, social media analytics, and SEO optimization to elevate brand visibility and engagement. Adept at producing compelling visual and written content tailored to target audiences, with a proven track record of increasing content reach and audience loyalty in competitive markets. Passionate about adopting emerging trends in AI-driven content personalization and interactive media.
SKILLS
**Hard Skills:**
- Content Strategy & Planning
- Video & Visual Content Production
- SEO & SEM Optimization
- Social Media Campaigns & Analytics
- Data-Driven Content Personalization
- Influencer & Partner Collaboration
- Content Management Systems (CMS): HubSpot, WordPress, Contentful
- Adobe Creative Suite & Canva
**Soft Skills:**
- Creative Storytelling
- Cross-functional Collaboration
- Data Analysis & Interpretation
- Adaptability & Innovation
- Time Management & Multitasking
- Audience Engagement & Community Building
WORK EXPERIENCE
*Senior Media Content Strategist*
**HealthTech Media Group**, New York, NY
June 2022 – Present
- Led a team of 5 content creators to develop multimedia campaigns, boosting overall engagement by 45% over 18 months.
- Implemented AI-powered content personalization tools, increasing click-through rates by 30%.
- Managed social media strategy across platforms, expanding organic followers by 60% on Instagram and TikTok by leveraging trend-based content.
- Developed quarterly content calendar aligned with industry trends, SEO best practices, and audience insights.
- Collaborated closely with health influencers to produce sponsored content achieving 1.2M+ impressions per campaign.
*Digital Content Marketing Manager*
**BrightWave Pharma**, San Francisco, CA
March 2018 – May 2022
- Created and optimized a diverse content library including videos, blogs, and infographics, contributing to a 50% growth in website traffic.
- Conducted A/B testing on content formats and posting times, fine-tuning strategies that improved engagement metrics.
- Coordinated with product teams for narrative development around new therapies, leading to increased awareness and patient engagement.
- Oversaw influencer marketing programs, resulting in a 3x ROI on partnership investments.
- Utilized analytics tools like Sprout Social and Google Analytics to refine campaigns and report KPIs to stakeholders.
*Content Specialist*
**MediSphere Digital**, Remote
January 2016 – February 2018
- Managed daily social media content for healthcare clients, focusing on audience-specific messaging.
- Wrote and edited blog posts, case studies, and newsletters, maintaining consistent brand voice.
- Developed interactive quizzes and polls that increased user participation by 40%.
- Supported SEO efforts through keyword research and optimized metadata.
EDUCATION
**Bachelor of Arts in Mass Communication**
University of California, Berkeley
Graduated: 2015
CERTIFICATIONS
- HubSpot Content Marketing Certification, 2023
- Google Analytics Certified, 2022
- Adobe Certified Expert in Adobe Creative Suite, 2021
PROJECTS
- **AI-Powered Content Personalization Platform:** Spearheaded a project integrating AI tools to customize user journeys, leading to a 25% uplift in content engagement rates.
- **Health Campaign Awareness Series:** Developed a series of animated explainer videos on preventive health, resulting in 2M+ views and a 20% increase in preventive care inquiries.
LANGUAGES
- English (Native)
- Spanish (Professional Working Proficiency)
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