Media Growth Marketer

Hard Skills

- Social Media Strategy & Optimization

- Data-Driven Campaign Management

- Content Marketing & Creation

- Paid Social & Programmatic Advertising

- SEO & SEM Best Practices

- Marketing Automation (HubSpot, Marketo)

- Analytics & Reporting (Google Analytics, Tableau)

- AI & Machine Learning Integration in Campaigns

Soft Skills

- Creative Problem Solving

- Strategic Thinking

- Cross-Functional Collaboration

- Adaptability to Rapid Industry Changes

- Communication & Stakeholder Engagement

- Analytical Mindset

*Senior Media Growth Marketer | BrightWave Digital | San Francisco, CA*

June 2022 – Present

- Developed integrated social media campaigns across LinkedIn, TikTok, and Instagram that increased follower base by 85% over 18 months.

- Implemented AI-powered audience segmentation models, improving ad targeting precision and boosting ROI by 40%.

- Led a team of content creators and data analysts to optimize content streams based on platform-specific engagement metrics, resulting in a 25% uplift in click-through rates.

- Managed/built automated reporting dashboards in Tableau to track campaign performance and extract actionable insights for quarterly strategy adjustments.

*Media Growth Specialist | PixelWave Media | Los Angeles, CA*

March 2018 – May 2022

- Executed performance marketing strategies focused on video content monetization, growing audience reach for multiple YouTube channels by an average of 70%.

- Collaborated with product teams to integrate social listening tools, enabling real-time sentiment analysis and rapid campaign pivots.

- Coordinated global influencer partnerships, resulting in a 50% increase in engagement rates during peak campaign periods.

- Utilized A/B testing and multivariate analysis to refine ad creatives, lowering cost-per-acquisition by 30%.

*Digital Content Coordinator | CreateNow Agency | San Diego, CA*

January 2016 – February 2018

- Managed content scheduling and optimization for multi-platform campaigns, contributing to a 60% growth in organic reach.

- Facilitated community engagement initiatives that increased brand loyalty and follower interaction by 20%.

- Supported the integration of new marketing automation tools, streamlining email campaigns and lead nurturing processes.

**Bachelor of Arts in Communications & Media Studies**

University of California, Los Angeles (UCLA)

Graduated: 2015

- Google Ads Certified

- HubSpot Content Marketing Certification

- Facebook Certified Media Planning Professional

- Data-Driven Marketing with AI (Coursera)

Viral Video Campaign for Eco-Friendly Products

Led a cross-platform campaign utilizing TikTok trends and influencers to promote sustainable products, achieving over 10 million views within three months and a 25% rise in eco-conscious consumer inquiries.

Automated Audience Segmentation System

Developed an AI-backed segmentation platform that dynamically categorizes audiences based on behavior, demographics, and sentiment analysis, leading to a 15% increase in targeted ad engagement and a 22% lift in conversion rate.

- English (Native)

- Spanish (Fluent)