Media Marketing Manager Resume Example
Professional ATS-optimized resume template for Media Marketing Manager positions
Jane Doe
Media Marketing Manager
Email: jane.doe@email.com | Phone: (123) 456-7890 | LinkedIn: linkedin.com/in/janedoe | Location: San Francisco, CA
PROFESSIONAL SUMMARY
Dynamic Media Marketing Manager with over 8 years of experience leading innovative campaigns across digital platforms. Proven track record of increasing brand visibility, engagement, and conversions through strategic media planning, influencer collaborations, and data-driven content creation. Adept at leveraging emerging technologies such as AI-powered analytics, programmatic advertising, and immersive media formats to optimize ROI. Forward-thinking leader committed to fostering creative team environments and delivering measurable business growth.
SKILLS
- **Digital & Social Media Strategy**
- **Content Development & Storytelling**
- **Data-Driven Campaign Optimization**
- **Influencer & Partnership Management**
- **Programmatic & Native Advertising**
- **Misinformation & Brand Safety Compliance**
- **Analytics & Reporting (Google Analytics, Tableau, Brandwatch)**
- **AI & Machine Learning for Audience Insights**
- **Creative Campaign Management**
- **Strong Interpersonal & Leadership Skills**
WORK EXPERIENCE
*Senior Media Marketing Manager*
*Innovate Digital Solutions | San Francisco, CA*
June 2021 – Present
- Spearheaded a multi-channel media campaign increasing brand engagement by 40% over 12 months using AI-optimized ad placements.
- Managed a team of 8 media specialists, fostering cross-functional collaboration and upskilling on emerging media tools, resulting in a 25% faster campaign deployment cycle.
- Integrated immersive media formats like AR/VR into product launches, boosting user interaction time by 30%.
- Leveraged predictive analytics to segment audiences more precisely, leading to a 20% increase in conversion rates.
Media & Content Strategist
*BrightWave Marketing | Los Angeles, CA*
August 2016 – May 2021
- Developed cross-platform content strategies that increased organic social media following by 150% over two years.
- Implemented programmatic ad campaigns that reduced ad spend wastage by 15% while raising click-through rates by 22%.
- Conducted market research to identify emerging media trends, including the rise of short-form video, influencing content direction and resource allocation.
- Collaborated with brand teams to integrate influencer marketing, resulting in a 35% uptick in campaign engagement.
*Media Analytics & Campaign Coordinator*
*NextGen Media Partners | San Francisco, CA*
July 2014 – July 2016
- Coordinated media buying and analytics reporting for national campaigns across digital platforms including Facebook, YouTube, and programmatic exchanges.
- Developed dashboards tracking key performance metrics, improving reporting efficiency by 30%.
- Supported creative team in developing compelling ad creative aligned with data insights.
EDUCATION
**Bachelor of Arts in Communications & Media Studies**
University of California, Berkeley | 2010 – 2014
CERTIFICATIONS
- Google Ads Certification (2023)
- HubSpot Content Marketing Certification (2022)
- Certified Digital Media Professional (CDMP, 2024)
- Meta Certified Media Planning Professional (2023)
PROJECTS
- **"Immersive Brand Experience Campaign" for TechWear**
Collaborated with AR developers to create a virtual showroom, resulting in a 60% increase in virtual engagement and generating 10,000+ leads in one quarter.
- **"AI-Powered Audience Segmentation"**
Led a project utilizing machine learning models to segment audiences in real-time, reducing ad waste by 18% and increasing personalization accuracy.
LANGUAGES
- English (native)
- Spanish (professional proficiency)
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