Media Social Media Manager

Hard Skills

- Social Media Strategy & Planning

- Content Creation & Curation (Video, Visuals, Copy)

- Platform Management (Meta, TikTok, LinkedIn, Twitter, Snapchat)

- Campaign Analytics & Performance Tracking (Sprout Social, Hootsuite, Google Analytics)

- Influencer & Partnership Collaboration

- Paid Social Advertising & Audience Targeting

- SEO Fundamentals & Hashtag Optimization

- Crisis Communication & Reputation Management

- Campaign Budgeting & ROI Analysis

Soft Skills

- Creative Thinking & Innovation

- Data-Driven Decision Making

- Strong Communication & Storytelling

- Stakeholder Collaboration

- Time Management & Multitasking

- Adaptability in Rapidly Changing Environments

- Cross-functional Team Leadership

*Senior Social Media Manager*

**BrightWave Digital**, New York, NY | July 2022 – Present

- Led a team to craft integrated multimedia campaigns for Fortune 500 clients, increasing average engagement rates by 45% year-over-year.

- Developed a TikTok influencer partnership program that grew client audiences by 300K followers within 8 months.

- Implemented advanced social listening tools to monitor sentiment and manage brand reputation proactively.

- Optimized paid campaigns across Facebook and Instagram, resulting in a 25% decrease in CPC and a 40% lift in conversion rates.

- Conducted monthly performance reporting using Google Data Studio, translating data insights into actionable strategies.

Social Media Strategist

**MediaFlow Agency**, Los Angeles, CA | May 2018 – June 2022

- Managed social media accounts for entertainment clients, increasing follower count by an average of 150% during tenure.

- Created viral content series that trended on TikTok and Instagram, resulting in over 10 million combined views.

- Developed community engagement plans that improved audience interaction metrics by 60%, fostering brand loyalty.

- Ran A/B testing on ad sets, applying insights to scale campaigns effectively.

- Trained junior team members on emerging social media tools and evolving content trends.

*Social Media Coordinator*

**UrbanTrend Apparel**, San Francisco, CA | August 2016 – April 2018

- Executed daily content calendars across Instagram, Facebook, and Twitter, increasing visibility among target demographics.

- Coordinated influencer collaborations and giveaways, boosting brand awareness by 30%.

- Monitored social media KPIs and produced weekly reports, guiding content adjustments.

**Bachelor of Arts in Communications & Media Studies**

University of California, Los Angeles (UCLA) | Graduated 2016

- Meta Certified Marketing Science Professional (2023)

- Google Analytics Certified (2022)

- HubSpot Content Marketing Certification (2021)

- **Global Brand Awareness Campaign for EcoLifestyle**: Led a cross-platform campaign that increased brand recognition by 60% in key markets through user-generated content and influencer partnerships.

- **Viral Video Series "CityVibes"**: Conceptualized and executed a series of short videos promoting urban lifestyle, which amassed over 25 million views across social channels and earned an industry award for creativity.

- **AI-Powered Chatbot for Customer Engagement**: Collaborated with the tech team to integrate ChatGPT-based assistant into social media pages, improving customer interaction response times by 70%.

- English (Native)

- Spanish (Fluent)