Online Marketing Manager

*Senior Online Marketing Manager*

**BrightWave Innovations**, New York, NY

June 2022 – Present

- Led a team of 8 marketing specialists in developing integrated campaigns that increased organic traffic by 45% YoY and improved lead generation pipeline by 30%.

- Implemented a new marketing automation system via HubSpot, reducing email campaign costs by 20% while increasing personalized engagement metrics.

- Orchestrated a multi-channel campaign leveraging TikTok, LinkedIn, and Google Ads, resulting in a 60% growth in B2B engagement and $3M in attributed revenue.

- Conducted advanced audience segmentation and A/B testing to improve conversion rates by 15% across key landing pages.

*Digital Marketing Manager*

**EcoGrow Solutions**, San Francisco, CA

March 2018 – May 2022

- Designed and executed SEO strategies that boosted website ranking from page 4 to the top 3 for core keywords within 6 months.

- Managed cross-channel campaigns, including PPC, influencer collaborations, and email marketing, contributing to a 50% increase in online sales year-over-year.

- Developed KPI dashboards using Google Data Studio, enabling executive leadership to make data-informed decisions rapidly.

- Collaborated with product teams to create landing pages and content that improved customer onboarding and retention.

*Marketing Coordinator*

**TechWave Digital**, Los Angeles, CA

July 2015 – February 2018

- Supported digital campaign execution for diverse clients, increasing engagement rates by an average of 25%.

- Coordinated social media editorial calendars, growing Facebook and Instagram followers by 150% over 2 years.

- Assisted in content creation, copywriting, and performance reporting, sharpening analytical skills and understanding of digital metrics.

**Bachelor of Science in Marketing**

University of California, Los Angeles (UCLA)

*Graduated: 2015*

- Google Analytics Certified (2024)

- HubSpot Content Marketing Certification (2023)

- Facebook Blueprint Certification (2022)

- Advanced Social Media Strategy, LinkedIn Learning (2024)

- Marketing Platforms: HubSpot, Marketo, Salesforce Marketing Cloud

- Analytics: Google Analytics, Tableau, Power BI

- Advertising: Google Ads, Facebook Ads Manager, TikTok Ads

- Content & SEO: SEMrush, Ahrefs, Yoast SEO

- Automation & CRM: Mailchimp, ActiveCampaign, Zapier

- English (Native)

- Spanish (Professional Working Proficiency)