Public Relations Manager

**Hard Skills:**

- Media & Stakeholder Relations

- Crisis Communication & Response

- Content Development & Storytelling

- Digital & Social Media Strategy

- Press Release & Media Kit Creation

- Event Planning & Execution

- Analytics & Performance Tracking

- Brand Management & Positioning

**Soft Skills:**

- Strategic Thinking

- Exceptional Communication

- Adaptability & Agility

- Leadership & Team Collaboration

- Creative Problem Solving

- Negotiation & Influencing

*Senior Public Relations Manager*

*InnovateEd Tech Solutions, New York, NY*

June 2022 – Present

- Led a team of 6 in designing integrated PR campaigns that increased brand visibility by 35% in key markets.

- Developed crisis management protocols that minimized reputational risk during a company cybersecurity incident, resulting in positive media coverage and stakeholder reassurance.

- Secured features in The Wall Street Journal, TechCrunch, and Bloomberg Business via targeted pitching and narrative crafting.

- Managed annual product launches, orchestrating media events, influencer partnerships, and digital promotions, resulting in a 50% increase in influencer engagement.

*Public Relations Manager*

*GreenLeaf Environmental Group, Boston, MA*

August 2017 – May 2022

- Crafted sustainability-focused narratives that boosted community engagement and garnered a 20% rise in membership.

- Developed and implemented a proactive media outreach plan, increasing press mentions from 15 to over 50 per quarter.

- Coordinated high-profile environmental conferences with national media outreach, positioning GreenLeaf as a thought leader.

- Launched a social media campaign that grew followers by 120%, significantly increasing online conversation and stakeholder feedback.

*PR Associate*

*Global Health Initiative, Chicago, IL*

July 2014 – July 2017

- Supported senior staff in crafting health awareness campaigns that reached over 2 million individuals nationwide.

- Managed media lists, press inquiries, and arranged interviews with health experts, ensuring timely and accurate messaging.

- Monitored media coverage and analyzed campaign performance, informing future strategy adjustments.

**Bachelor of Arts in Communications**

University of California, Los Angeles (UCLA)

Graduated: 2014

- **Accredited in Public Relations (APR)** – Public Relations Society of America (PRSA), 2021

- **Digital Marketing Certification** – HubSpot Academy, 2023

- **"Green Tomorrow" Sustainability Campaign**

Led a multi-channel initiative for GreenLeaf Environmental Group, resulting in a 25% increase in donor support and media features across local and national outlets.

- **Crisis Response for Data Breach**

Developed a rapid-response communication plan for InnovateEd during their 2023 data breach, successfully mitigating misinformation and restoring stakeholder confidence.

- English (Native)

- Spanish (Fluent)