Regional Marketing Manager

*Regional Marketing Manager | BrightWave Technologies, New York, NY | June 2022 – Present*

- Led a team of 12 marketers across Northeast and Mid-Atlantic regions, developing tailored campaigns that increased regional lead generation by 35% year-over-year.

- Implemented AI-powered customer segmentation tools, resulting in a 20% uplift in campaign personalization and customer engagement.

- Managed a $2.5M regional marketing budget, optimizing spend allocation across digital, events, and local partnerships, achieving a 25% increase in ROI.

- Coordinated with sales teams to develop region-specific messaging, supporting a product launch that contributed to a 15% increase in regional market share.

*Senior Regional Marketing Specialist | Nexus Digital, Boston, MA | March 2018 – May 2022*

- Developed and executed multi-channel marketing strategies across New England, contributing to an annual revenue increase of 18%.

- Spearheaded a regional influencer campaign leveraging key industry figures, resulting in a 40% boost in brand awareness metrics.

- Analyzed regional consumer data to identify new market opportunities, leading to the expansion into two underserved verticals.

- Implemented marketing automation workflows that reduced lead nurturing time by 30%, boosting conversion rates.

*Regional Marketing Coordinator | Innovate Media Group, Philadelphia, PA | August 2015 – February 2018*

- Supported regional campaign planning, including content creation, event planning, and digital media management.

- Conducted competitor and market research, shaping regional marketing strategies aligned with corporate goals.

- Managed local PR initiatives, securing media coverage that enhanced brand reputation within the region.

**Bachelor of Science in Marketing**

University of Pennsylvania, Philadelphia, PA | 2011 – 2015

- Certified Digital Marketing Professional (CDMP) — Digital Marketing Institute, 2024

- Google Analytics Certified — Google, 2023

- HubSpot Inbound Marketing Certification — HubSpot Academy, 2022

- **Regional Consumer Insights Program** (2023): Led a project utilizing advanced analytics and AI to profile regional customer segments, informing personalized marketing strategies that increased regional engagement metrics by 25%.

- **Omnichannel Campaign Launch** (2024): Orchestrated a seamless customer experience across digital and offline channels to support a flagship product launch in the Midwest, surpassing sales targets by 12%.

- HubSpot, Salesforce Marketing Cloud, Marketo

- Google Analytics, SEMrush, Tableau

- Adobe Creative Suite (Photoshop, Illustrator)

- SocialMedia Platform Management (Hootsuite, Sprout Social)

- AI & Machine Learning Tools (Tableau AI, Google Cloud AI)

- English (Native)

- Spanish (Fluent)

- French (Conversational)