Retail Account Executive

- **Hard Skills:** Key Account Management, CRM Solutions (Salesforce, HubSpot), Data-driven Sales Strategies, Negotiation & Closing, Retail Merchandising, Business Development, Contract Drafting

- **Soft Skills:** Relationship Building, Communication & Presentation, Problem Solving, Strategic Thinking, Adaptability, Team Collaboration

*Senior Retail Account Executive*

**BrightField Electronics**, New York, NY

June 2021 – Present

- Managed a portfolio of 150+ retail accounts, increasing annual revenue by 20% through targeted upselling and cross-selling initiatives.

- Developed customized retail strategies that expanded product placement by 35% across key accounts, resulting in a $5M revenue uplift.

- Collaborated with marketing to execute in-store promotional campaigns, boosting visibility and consumer engagement by 40%.

- Negotiated contractual terms with retail chains, securing favorable shelf space agreements and exclusive distribution rights.

*Retail Account Manager*

**StyleFusion Apparel**, Brooklyn, NY

August 2017 – May 2021

- Led account development efforts across regional retail outlets, contributing to a 15% annual growth in total retail footprint.

- Utilized Salesforce CRM to analyze sales trends, leading to tailored incentive programs that increased reorder rates by 25%.

- Facilitated product launches and retail training programs, improving staff product knowledge and customer satisfaction scores.

- Strengthened relationships with large retail chains, resulting in long-term contracts that accounted for 40% of company sales.

*Retail Sales Associate (Entry Role)*

**Fashionista Boutique**, Manhattan, NY

June 2015 – July 2017

- Delivered personalized customer service, consistently exceeding sales targets by 10-15%.

- Assisted in visual merchandising and promotional displays, enhancing in-store traffic.

- Gathered customer feedback to inform product assortment and inventory decisions.

**Bachelor of Business Administration**

New York University, NY

Graduated: 2015

- Certified Professional Sales Leader (CPSL), Sales Management Association, 2022

- Retail Management Certification, NRF Foundation, 2020

- **Retail Expansion Initiative**: Led the strategic onboarding of 20 new retail partners within 18 months, creating a scalable sales model that increased regional sales by $3.2M.

- **Data-Driven Merchandising Optimization**: Developed a predictive analytics dashboard to identify high-potential SKUs, resulting in a 12% lift in sales for key product categories.

- English (Native)

- Spanish (Professional Working Proficiency)