Saas Growth Marketer

**Hard Skills:**

- Growth Strategy Development

- Account-Based Marketing (ABM) & Demand Generation

- Data Analytics & A/B Testing

- Marketing Automation (HubSpot, Marketo, Salesforce Pardot)

- SEO, SEM, Content Marketing

- SaaS Metrics & KPI Tracking

- Campaign Management & Optimization

- Customer Lifecycle Marketing

**Soft Skills:**

- Strategic Thinking

- Cross-Functional Collaboration

- Creative Problem Solving

- Communication & Stakeholder Management

- Adaptability in Fast-Paced Environments

- Data-Driven Decision Making

*Senior Growth Marketer | CloudSync Solutions, San Francisco, CA*

June 2022 – Present

- Led a multi-channel demand generation program that increased free trial signups by 65% within the first year, utilizing targeted LinkedIn campaigns, webinars, and personalized email sequences.

- Implemented an ABM framework targeting top-tier enterprise accounts, resulting in a 30% lift in pipeline contribution from key accounts.

- Developed and optimized a content marketing strategy, boosting organic search traffic by 80% and improving lead quality through SEO and advanced content personalization.

- Collaborated with sales and product teams to refine onboarding flows, increasing product adoption rates by 20%.

- Managed a team of 4 marketing specialists focused on pipeline acceleration and customer retention initiatives.

*Growth Marketing Manager | DataStream Analytics, New York, NY*

March 2018 – May 2022

- Designed a scalable funnel from lead generation to conversion, achieving a 50% YoY growth in inbound leads and a 40% increase in MRR.

- Utilized marketing automation and predictive analytics to segment audiences and deliver personalized nurture campaigns, reducing churn by 15%.

- Orchestrated quarterly product launches and feature updates with integrated marketing campaigns, resulting in a 25% uplift in user engagement.

- Conducted in-depth analytics on campaign performance, refining messaging and channels that increased ROI by 35%.

- Spearheaded a customer advocacy program, which generated case studies and referrals contributing to a 20% increase in inbound quality leads.

*Marketing Specialist | TechWave Inc., Boston, MA*

July 2015 – February 2018

- Supported the rollout of inbound marketing initiatives focusing on content development and social media engagement, elevating brand awareness.

- Managed email marketing campaigns with segmented audiences, achieving open rates of over 25% and click-through rates of 4%.

- Assisted in the execution of events and webinars that captured over 1,000 industry professionals, increasing pipeline engagement.

**Bachelor of Science in Marketing**

University of California, Berkeley, CA

*Graduated: 2015*

- HubSpot Inbound Marketing Certification (2021)

- Google Analytics Certified (2022)

- Demand Generation Certified by SiriusDecisions (2023)

Account-Based Marketing Program for Enterprise Growth

- Designed and executed a comprehensive ABM program targeting 50+ high-value accounts, resulting in a 40% increase in secured deals from targeted segments within 9 months.

Product Adoption Optimization Initiative

- Led a project to refine onboarding workflows based on user journey analytics, increasing customer activation rate by 25% and reducing time-to-value by 15%.

SaaS Content Personalization Drive

- Developed dynamic content modules for email and landing pages, increasing engagement rates by 30% and lead qualification by 20%.

- English (Native)

- Spanish (Fluent)