Saas Marketing Manager Resume Example
Professional ATS-optimized resume template for Saas Marketing Manager positions
Jane Doe
Senior SaaS Marketing Manager
Email: example@email.com | Phone: (123) 456-7890
PROFESSIONAL SUMMARY
Dynamic SaaS marketing leader with over 8 years of experience in driving growth for cloud-based platforms through innovative demand generation, strategic brand positioning, and customer lifecycle management. Proven success in leveraging data analytics, ABM campaigns, and integrated marketing strategies to accelerate revenue and expand market share. Adept at leading cross-functional teams, optimizing marketing automation, and implementing data-driven campaigns aligned with business objectives.
WORK EXPERIENCE
*CloudSync Technologies, San Francisco, CA*
June 2022 – Present
- Executed integrated marketing campaigns that increased qualified leads by 40% year-over-year, aligning content strategies with the buyer's journey.
- Led the development of a comprehensive ABM program targeting Fortune 500 clients, resulting in a 25% increase in enterprise account conversions within the first year.
- Implemented marketing automation workflows reducing lead response time by 30%, boosting engagement and pipeline velocity.
- Collaborated with product teams to craft webinars, case studies, and thought leadership content, positioning CloudSync as an industry innovator.
- Analyzed campaign performance metrics via Tableau, optimizing channels to improve overall ROI by 35%.
*SaaS Marketing Manager*
*DataBridge Analytics, New York, NY*
August 2018 – May 2022
- Spearheaded the migration to HubSpot, automating nurture campaigns that lifted lead conversion rates by 22%.
- Launched a targeted content marketing initiative resulting in a 50% increase in organic traffic and a 30% uptick in webinar participation.
- Designed and executed personalized email and retargeting campaigns that drove a 15% lift in free trial conversions.
- Managed a team of content creators and digital marketers in executing multi-channel campaigns across email, social, and PPC channels.
- Conducted customer segmentation studies, enabling more precise targeting and messaging strategies.
*Marketing Specialist*
*BrightMove SaaS Solutions, Austin, TX*
May 2016 – July 2018
- Supported lead generation efforts through SEO-optimized content and PPC ad campaigns, resulting in a 20% increase in inbound inquiries.
- Coordinated product launch campaigns, including webinars and demos, contributing to a 10% increase in early-stage pipeline.
- Maintained CRM data hygiene and tracked campaign KPIs, providing insights that shaped quarterly marketing strategies.
EDUCATION
**Bachelor of Science in Marketing**
University of Texas at Austin, Austin, TX
Graduated: 2015
CERTIFICATIONS
- Certified Digital Marketing Professional (CDMP) – Digital Marketing Institute, 2024
- HubSpot Content Marketing Certification, 2023
- Google Analytics Certified, 2022
PROJECTS
- **Customer Advocacy Program:** Developed a customer testimonial and referral program that contributed to a 20% pipeline lift and enhanced brand credibility.
- **AI-Driven Campaign Optimization:** Led a pilot project utilizing machine learning algorithms to predict customer churn and personalize marketing outreach, achieving a 12% reduction in churn rate.
- **Account-Based Marketing Playbook:** Created a scalable ABM framework adopted company-wide, resulting in a 30% increase in targeted account engagement.
TOOLS & TECHNOLOGIES
- HubSpot, Marketo, Salesforce Pardot
- Tableau, Power BI, Google Data Studio
- Slack, Asana, Trello
- SEMrush, Ahrefs, Mailchimp
- LinkedIn Campaign Manager
LANGUAGES
- English (Native)
- Spanish (Professional Working Proficiency)
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