Senior Marketing Manager

Hard Skills

- Digital & Content Marketing Strategy

- Data-driven Campaign Optimization

- Marketing Automation & CRM (HubSpot, Salesforce)

- SEO & SEM Campaigns

- Customer Segmentation & Persona Development

- Google Analytics & Tableau Dashboards

- Social Media Advertising (Meta, LinkedIn, TikTok)

- A/B Testing and Conversion Rate Optimization

- Budget Management & ROI Analysis

Soft Skills

- Strategic Thinking & Leadership

- Creative Problem Solving

- Cross-functional Collaboration

- Agile Marketing Methodologies

- Excellent Communication & Presentation

- Adaptability in Evolving Tech Landscapes

*Senior Marketing Manager*

**InnovateX Digital Solutions** – New York, NY

June 2021 – Present

- Led a team of 10 marketing professionals to develop integrated campaigns across digital, social, and content channels, increasing online lead generation by 40% year-over-year.

- Spearheaded the adoption of AI-powered marketing automation tools, reducing campaign deployment time by 30% and increasing personalization accuracy.

- Managed a $2M annual marketing budget, optimizing spend through data analytics to improve ROI by 25%.

- Collaborated with product teams to develop targeted B2B and B2C messaging, resulting in a 15% increase in customer retention.

*Marketing Strategy Manager*

**Brightwave Marketing Group** – Chicago, IL

August 2017 – May 2021

- Designed and executed comprehensive inbound marketing strategies, boosting inbound leads by 65% within two years.

- Deployed multi-channel campaigns utilizing SEO, SEM, and social media advertising; improved web traffic by 50%.

- Implemented marketing automation workflows, decreasing manual tasks and enabling real-time performance tracking.

- Led market research initiatives that identified emerging industry trends, informing campaign positioning and content development.

*Digital Marketing Specialist*

**TechNova Inc.** – San Francisco, CA

June 2014 – July 2017

- Managed Google Ads and Facebook Ads campaigns resulting in a 120% increase in conversions over 18 months.

- Created SEO-optimized blog content and lead magnets, contributing to a 35% increase in organic search traffic.

- Analyzed campaign performance using Google Analytics and presented insights to leadership, shaping future marketing initiatives.

**Bachelor of Science in Marketing**

University of Illinois at Urbana-Champaign

Graduated: 2014

- Google Analytics Certified (2024)

- HubSpot Content Marketing Certification (2023)

- Certified Digital Marketing Professional – Digital Marketing Institute (2022)

- AI in Marketing Strategy (Coursera, 2024)

- **Personalization Platform Deployment**: Led the implementation of an AI-driven personalization engine across all customer touchpoints, resulting in a 20% increase in customer engagement scores.

- **Career Retention Campaign**: Developed a targeted content series and employee advocacy program that reduced churn among key customer accounts by 10%.

- **Voice Search Optimization Initiative**: Spearheaded efforts to optimize website and content for voice search, resulting in a 15% uptick in organic traffic from voice-enabled devices.

- HubSpot, Salesforce CRM

- Adobe Creative Suite (Photoshop, Premiere Pro)

- Marketo, Pardot

- Tableau, Power BI

- Google Ads, Bing Ads

- SEMrush, Ahrefs

- Slack, Asana, Trello

- English (Native)

- Spanish (Professional Proficiency)