Traffic Coordinator

**Hard Skills:**

- Media Scheduling & Traffic Management

- Digital Asset Management (DAM)

- Media Playout & Broadcast Operations

- Project Management & Workflow Optimization

- Data Analysis & Reporting

- Familiarity with industry-specific tools (e.g., WideOrbit, Dalet, VCP, OSDesq)

**Soft Skills:**

- Strong Communication & Negotiation

- Time Management & Multitasking

- Problem-Solving & Critical Thinking

- Collaboration & Teamwork

- Adaptability in Fast-Paced Environments

*Senior Traffic Coordinator | BrightMedia Solutions, New York, NY*

June 2022 – Present

- Lead traffic management for a portfolio of over 150 client campaigns across digital, TV, and radio platforms, ensuring on-schedule delivery and compliance.

- Integrated a new digital workflow system (WideOrbit), reducing scheduling errors by 25% and streamlining approval cycles.

- Collaborate with creative, production, and media buying teams to coordinate asset delivery and broadcast schedules.

- Developed KPI dashboards for ongoing campaign performance and operational efficiency assessments.

- Conduct training sessions for junior coordinators on internal traffic procedures and digital asset protocols.

*Traffic Coordinator | MediaFlow Productions, Brooklyn, NY*

March 2018 – May 2022

- Managed the scheduling and trafficking of broadcast content for regional network channels, handling up to 75 assets daily.

- Coordinated with vendors to confirm asset delivery timelines, resolving delays effectively without impacting broadcast schedules.

- Supported new system implementation (Dalet Video Platform), facilitating staff training and process adjustments.

- Maintained accurate logs for media assets, reducing misplacement incidents and improving retrieval efficiency.

- Acted as liaison between creative teams and technical staff during live events and special campaigns.

Media Assistant | Studio24 Broadcast, Jersey City, NJ

July 2016 – February 2018

- Assisted in the scheduling and delivery of daily broadcast assets; provided logistical support for traffic workflows.

- Managed media library updates, ensuring all assets adhered to company standards.

- Supported senior coordinators in troubleshooting playback and scheduling issues during live transmissions.

**Bachelor of Arts in Communication & Media Studies**

New York University, New York, NY

*Graduated: 2016*

- **Certified Broadcast Networking Technologist (CBNT)** — Society of Broadcast Engineers, 2023

- **Digital Asset Management Certification** — DAM Foundation, 2022

Digital Workflow Transformation Initiative

- Led cross-departmental project to overhaul media traffic workflows, integrating cloud-based DAM tools, reducing turnaround times by 30%, and enhancing inter-team collaboration.

Media Asset Optimization Program

- Implemented tagging and metadata standards, increasing asset retrieval speed by 40% and improving compliance with client branding guidelines.

- WideOrbit

- Dalet Galaxy

- OSDesq

- Microsoft Office Suite (Excel, PowerPoint, Outlook)

- Asana & Trello (Collaborative Project Management)

- Adobe Creative Cloud (Basic asset review)

- English (Native)

- Spanish (Professional Working Proficiency)