Vp Marketing

Vice President of Marketing | TechNova Solutions, San Francisco, CA

June 2021 – Present

- Developed a comprehensive digital transformation strategy that increased online lead generation by 45% year-over-year while reducing customer acquisition costs by 18%.

- Implemented AI-powered personalization engine, resulting in a 30% uplift in customer engagement and a 20% increase in lifetime customer value.

- Led a team of 40+ marketing professionals across creative, digital, analytics, and operations, fostering a culture of innovation and data-driven decision-making.

- Spearheaded the launch of a new product suite via integrated multi-channel campaigns, achieving $25M in new revenue within the first 12 months.

- Established partnership ecosystems with SaaS and Martech vendors, enhancing automation capabilities and analytics sophistication.

*Director of Growth & Digital Marketing | Innovatech Inc., Los Angeles, CA*

September 2016 – May 2021

- Orchestrated a shift to data-centric marketing campaigns, increasing inbound leads by 60% and improving conversion rates by 25%.

- Built and optimized a marketing automation stack integrating HubSpot, Tableau, and custom AI modules, enabling real-time performance analytics.

- Managed a rebranding initiative that repositioned Innovatech as a leader in AI-driven B2B solutions, resulting in a 150% increase in media mentions and enhanced industry recognition.

- Developed a customer success-centered content strategy leveraging interactive content, webinars, and thought leadership, which boosted customer retention by 20%.

*Senior Marketing Manager | BrightWave Analytics, New York, NY*

June 2012 – August 2016

- Led integrated campaigns for enterprise clients, focusing on data visualization and analytics products, generating $12M in annual revenue.

- Data-driven segmentation and targeting strategies increased campaign efficiency, delivering a 35% lift in qualified leads.

- Initiated and executed A/B testing frameworks and marketing analytics dashboards, increasing campaign ROI metrics consistently.

- Facilitated cross-departmental collaboration with product and sales teams to ensure unified messaging and positioning.

**MBA in Marketing & Digital Innovation**

University of California, Berkeley – Haas School of Business, 2012

**Bachelor of Arts in Business Administration**

University of Southern California, 2008

- Certified Digital Marketing Leader (CDML) – Digital Marketing Institute, 2023

- HubSpot Inbound Marketing Certification, 2022

- Advanced AI for Marketers Certificate – Coursera, 2024

- Marketing Automation: HubSpot, Salesforce Marketing Cloud, Marketo

- Analytics & Data Visualization: Tableau, Power BI, Google Data Studio

- AI & Machine Learning Platforms: TensorFlow, Google Vertex AI, DataRobot

- Content Management & CMS: WordPress, Adobe Experience Manager

- Campaign Platforms: LinkedIn Ads, Google Ads, Programmatic DSPs

- English (Native)

- Spanish (Professional Working Proficiency)

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