E-Commerce Copywriter Resume Example
Professional ATS-optimized resume template for E-Commerce Copywriter positions
Jane Doe
E-commerce Copywriter
Email: jane.doe@email.com | Phone: (123) 456-7890 | LinkedIn: linkedin.com/in/janedoe | Portfolio: jane-portfolio.com
PROFESSIONAL SUMMARY
Creative and data-driven E-commerce Copywriter with over 6 years of experience crafting compelling product descriptions, engaging web content, and optimized sales copy for high-growth online brands. Adept at using A/B testing insights, SEO best practices, and UX principles to boost conversion rates and expand brand voice. Passionate about translating complex product features into persuasive narratives that resonate with diverse audiences and foster brand loyalty.
WORK EXPERIENCE
*Senior E-commerce Copywriter*
*ShopNova | New York, NY*
March 2022 – Present
- Developed and refined product narratives for over 3,000 SKUs across categories like electronics, fashion, and home goods, resulting in a 15% increase in conversion rate.
- Collaborated with product teams to create SEO-optimized content, achieving top SERP rankings for target keywords, boosting organic traffic by 22%.
- Led A/B testing initiatives on product pages, providing actionable insights that improved average session duration by 8%.
- Mentored junior writers and established content guidelines that improved consistency and brand voice across the platform.
*E-commerce Content Specialist*
*BrightGear Outfitters | Austin, TX*
June 2018 – February 2022
- Crafted persuasive product descriptions and promotional emails that contributed to a 25% revenue growth over two years.
- Integrated customer reviews and user-generated content into product copy, enhancing trust and reducing bounce rates.
- Utilized heat maps and analytics to identify underperforming product pages; revamped content, resulting in a 12% uplift in sales.
- Managed content calendars and collaborated with marketing for seasonal campaigns, ensuring timely and optimized content deployment.
*Junior Copywriter*
*FashionPulse Retail | Dallas, TX*
January 2016 – May 2018
- Supported senior copywriters in creating content for new product launches and email marketing campaigns.
- Conducted competitor research and keyword analysis to inform content strategy.
- Rewrote product descriptions to align with evolving SEO standards, increasing page views by 18%.
EDUCATION
**Bachelor of Arts in Communications**
University of Texas at Austin
*2011 – 2015*
CERTIFICATIONS
- Google Analytics Certified (2021)
- HubSpot Content Marketing Certification (2022)
- SEO Fundamentals by Moz (2023)
PROJECTS
- **Revamp of Product Content for Tech Gadgets** – Led an initiative to overhaul 1,200+ tech product descriptions, resulting in measurable SEO improvements and a 20% lift in organic sales.
- **Content Automation Workflow** – Developed a templated framework using Airtable and Zapier that reduced copywriting turnaround times by 30% for seasonal campaigns.
TOOLS & TECHNOLOGIES
- CMS: Shopify, Magento, WooCommerce
- SEO Tools: SEMrush, Ahrefs, Yoast SEO
- Content Creation: Grammarly, Canva, Adobe Photoshop
- Analytics & Heatmaps: Google Analytics, Hotjar
- Automation: Zapier, Airtable Workflow Builder
LANGUAGES
- English (Native)
- Spanish (Fluent)
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