Retail SEO Specialist

**Hard Skills**

- Advanced SEO Strategy & Execution

- E-commerce SEO & Product Listing Optimization

- Technical SEO & Website Audits

- Keyword Research & Competitive Analysis

- Data Analytics (Google Analytics, SEMrush, Ahrefs)

- Voice & Visual Search Optimization

- Local SEO & Google My Business Optimization

- Schema Markup & Structured Data

- CMS Platforms (Shopify, Magento, BigCommerce)

- AI & ML-driven SEO Tools

**Soft Skills**

- Critical Thinking & Problem Solving

- Cross-Functional Collaboration

- Analytical & Data-Driven Decision Making

- Adaptability & Continuous Learning

- Effective Communication & Stakeholder Management

*Senior Retail SEO Specialist*

*FashionMart E-Commerce | New York, NY*

June 2022 – Present

- Developed and executed comprehensive SEO strategies that increased organic traffic by 45% within the first year, significantly boosting online sales.

- Led a technical site overhaul incorporating schema markup, accelerated mobile pages (AMP), and Core Web Vitals improvements, resulting in a 25% increase in page load speed.

- Managed keyword mapping and content optimization for over 5,000 SKUs, aligning product descriptions with search intent to enhance visibility.

- Conducted regular website audits and collaborated with developers to resolve crawl errors, duplicate content issues, and schema inaccuracies.

- Implemented AI-driven content creation tools to generate engaging product descriptions, reducing content creation time by 30%.

*Retail SEO Analyst*

*UrbanGadget Retail Chain | Chicago, IL*

May 2018 – May 2022

- Optimized local store listings and implemented local SEO strategies that increased store visit conversions by 20%.

- Developed and maintained a competitive analysis dashboard, tracking ranking fluctuations, backlinks, and emerging search trends.

- Supported the launch of a new mobile app, ensuring SEO best practices for app store listings and in-app content.

- Collaborated with marketing to integrate voice search optimization, boosting visibility in voice-enabled retail searches.

*Digital Marketing Coordinator (Entry Role)*

*TechGear Electronics | Austin, TX*

August 2016 – April 2018

- Assisted in executing multi-channel digital marketing campaigns with an emphasis on organic search growth.

- Monitored website performance metrics to identify SEO gaps and recommend corrective actions.

- Enhanced product page SEO, including images, meta tags, and structured data, leading to a 15% uplift in organic traffic.

**Bachelor of Science in Marketing & Communications**

University of Texas at Austin, TX — 2012-2016

- Google Analytics Certified (2023)

- SEMrush SEO Toolkit Course (2024)

- Yoast SEO for E-Commerce Certification (2023)

- Google My Business & Local SEO Certification (2024)

**Omnichannel SEO Revamp for FashionMart**

Led a cross-disciplinary team to overhaul the SEO framework for FashionMart's e-commerce platform and physical stores. Integrated AI content generation, schema markup, and local SEO strategies, resulting in a 50% uplift in organic traffic and a 35% rise in in-store visits tracked via geofencing.

**AI-Driven Keyword Optimization Campaign**

Implemented machine learning tools to identify high-conversion keywords, reducing keyword research time by 40%. The campaign contributed to a 20% increase in product page conversions and better alignment with evolving voice search behaviors.

- English (Native)

- Spanish (Professional proficiency)