Media Account Executive

Hard Skills

- Media Planning & Buying

- Programmatic Advertising & RTB

- Data Analytics & ROI Optimization

- Campaign Performance Tracking (Google Campaign Manager, Nielsen)

- Digital & Traditional Media Strategies

- CRM & Client Management (Salesforce, HubSpot)

- Contract Negotiation & Budget Management

- Market & Audience Research

Soft Skills

- Strategic Thinking & Problem Solving

- Client Relationship Building

- Strong Communication & Presentation

- Adaptability to Emerging Trends

- Team Collaboration & Leadership

- Critical Thinking & Data-Driven Decision Making

*Senior Media Account Executive*

*BrightMedia Solutions, New York, NY*

June 2022 – Present

- Led the planning and execution of multi-channel campaigns for Fortune 500 clients, achieving an average ROI uplift of 35%.

- Managed a media portfolio worth $15M annually, including negotiations with vendors, ensuring cost-effective placements and campaign efficiency.

- Implemented AI-driven analytics tools to optimize real-time bidding strategies, increasing targeting precision by 20%.

- Developed customized reports and insights for clients, translating complex data into actionable strategies, strengthening client retention by 25%.

- Collaborated with creative teams to tailor messaging across digital platforms, increasing engagement metrics by 40%.

*Media Account Executive*

*AdVanta Media, Los Angeles, CA*

March 2018 – May 2022

- Coordinated media buying plans with a focus on digital display, social media, and local broadcast channels, managing over $10M in annual ad spend.

- Built and maintained long-term relationships with key media vendors, securing favorable rates and priority placements.

- Utilized programmatic platforms to execute targeted campaigns, improving click-through rates by 15%.

- Conducted audience and market research to inform media strategies, resulting in campaigns that exceeded KPIs by 10-15%.

- Provided clients with strategic consultation, enhancing their branding efforts through innovative media tactics.

*Junior Media Coordinator*

*MediaWave Inc., San Francisco, CA*

January 2016 – February 2018

- Supported senior team members in executing media plans, tracking campaign performance, and consolidating analytics reports.

- Managed insertion orders and maintained accurate schedule documentation for digital and print campaigns.

- Assisted in vendor negotiations and budget tracking, ensuring adherence to financial targets.

- Conducted competitive analysis and assisted in market research to support campaign pitches.

**Bachelor of Science in Marketing**

University of California, Berkeley, CA

*2011 – 2015*

- **Google Ads Certified** (2023)

- **HubSpot Content Marketing Certified** (2024)

- **Programmatic Advertising & Data-Driven Marketing Certification** – Interactive Advertising Bureau (IAB) (2022)

- **End-to-End Digital Revamp for XYZ Consumer Brand:** Spearheaded a campaign that integrated programmatic buying, influencer collaboration, and geo-targeting, resulting in a 50% increase in online sales over six months.

- **AI-Powered Audience Segmentation Initiative:** Developed a client-specific segmentation model, utilizing machine learning tools, which improved targeting efficiency and reduced ad waste by 25%.

- Google Campaign Manager, DV360, The Trade Desk

- Nielsen, comScore, Adobe Analytics

- Salesforce, HubSpot CRM

- Microsoft Excel, Tableau, Power BI

- Adobe Creative Suite (basic knowledge)

- English (Native)

- Spanish (Fluent)