Experienced Account Executive in Media Usa Resume Guide

Introduction

An ATS-friendly resume for an Experienced Account Executive in Media focuses on highlighting your sales expertise, client management skills, and industry knowledge. In 2025, it’s essential to craft a resume that seamlessly aligns with applicant tracking systems while showcasing your achievements clearly. Proper formatting and keyword optimization help ensure your resume gets noticed by recruiters and passes initial screenings.

Who Is This For?

This guide is designed for mid-career media account executives in the USA, with a few years of experience seeking new opportunities. Whether you are transitioning within the media industry, returning after a career break, or aiming to elevate your current role, this approach emphasizes clarity and relevance. If you have a proven track record of driving ad sales, managing key clients, or developing media campaigns, this guide will help you structure your resume effectively.

Resume Format for Media Account Executive (2025)

Use a clean, professional layout with clear headings. Start with a concise summary or profile highlighting your core strengths. Follow with a skills section packed with relevant keywords. List your professional experience in reverse chronological order, emphasizing achievements. You may include a projects or portfolio section if you have notable campaigns or client work. Education and certifications should follow. For most mid-career professionals, a two-page resume is acceptable, especially if you include substantial achievements or project details. Use the Projects/Portfolio section to showcase successful campaigns, especially if applying for roles requiring proven media sales results. Keep formatting simple: avoid overly decorative elements, and ensure your resume is easy to scan both by ATS and human recruiters.

Role-Specific Skills & Keywords

• Media sales and client acquisition
• Media planning and buying
• Digital advertising platforms (e.g., Google Ads, Facebook Business Manager)
• Programmatic advertising
• CRM tools (e.g., Salesforce, HubSpot)
• Campaign analytics and ROI reporting
• Negotiation and closing skills
• Media budgets management
• Content development and storytelling
• Market research and audience targeting
• Contract negotiation and client retention
• Multichannel marketing strategies
• Data-driven decision making
• Excellent communication and relationship-building

Ensure these keywords appear naturally throughout your resume, especially in the skills and experience sections, matching the language used in job descriptions.

Experience Bullets That Stand Out

• Managed a portfolio of over 50 media clients, increasing annual revenue by approximately 20% through strategic upselling and tailored media solutions.
• Led the development and execution of digital media campaigns across multiple platforms, resulting in a 15% boost in client ROI within six months.
• Negotiated media contracts and ad placements, saving clients an average of 10% on media spend while maintaining campaign effectiveness.
• Collaborated with creative teams to develop compelling ad content, improving client engagement metrics by ~25%.
• Utilized programmatic advertising tools to optimize ad delivery, reducing cost-per-acquisition by 12% year-over-year.
• Conducted market research and audience analysis to inform targeted media strategies, leading to a 10% increase in campaign reach.
• Trained junior team members on media buying tools and client management best practices, fostering team growth and efficiency.
• Developed comprehensive reports on campaign performance, presenting insights that led to strategic adjustments and improved client satisfaction.

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Common Mistakes (and Fixes)

• Vague summaries: Replace generic statements like “responsible for managing clients” with measurable achievements.
• Dense paragraphs: Break content into bullet points for easy scanning.
• Overuse of keywords: Incorporate keywords naturally instead of keyword stuffing, which can hinder readability.
• Lack of quantifiable results: Always include metrics or outcomes to demonstrate impact.
• Heavy formatting: Avoid tables, text boxes, or excessive graphics that ATS parsers may misinterpret; keep formatting simple and consistent.

ATS Tips You Shouldn't Skip

• Save your resume as a Word document (.docx) or a plain PDF, depending on the employer’s preference.
• Use clear section headings such as "Professional Experience," "Skills," "Education," and "Certifications."
• Incorporate relevant synonyms and variations of keywords (e.g., “media sales,” “digital advertising,” “client management”).
• Avoid using headers or footers that contain critical information, as ATS may not scan them.
• Maintain consistent tense—use past tense for previous roles and present tense for current roles.
• Use standard fonts (Arial, Calibri, Times New Roman) and avoid complex layouts.
• Ensure enough spacing between sections and bullet points for readability.
• Name your file professionally, e.g., “Jane_Doe_Media_Account_Executive_2025.docx.”

By following this guide, you'll improve your chances of passing ATS filters and catching the eye of hiring managers in the highly competitive media sales industry in 2025.